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Eco-Cha Responds to Scandal – Introducing Eco-Bean!

April 01, 2016 13 Comments

Andy Caught Drinking Coffee

 

Many of you have seen the photo by now and certainly have read one of the many theories currently being debated on social media. We wanted to come forward openly and honestly and put a stop to all the rumors.

After years of sourcing the best tea in Taiwan, we at Eco-Cha have decided it's time for the truth to come out.

"I'm just not that into tea" - Andy Kincart, sourcing director and cofounder.

Despite our dedication to tea over the years, we are happy to officially announce that we are making the move to coffee—and are proud to present Eco-Bean! For us this is the only way forward. It is important to be passionate about your product. Now that we're selling coffee, we can finally have that passion.

Eco-Bean

"To do my job I need to be alert and come up with fresh ideas. Do you really think a cup of mellow and relaxing Dong Ding Oolong tea is going to do it? Coffee is just better for creativity." - Steve Lindell, Creative Director and co-founder.

"When we started this business, it was a niche market for a few people in the know. Now there's a global trend towards more awareness about tea and where it comes from. Here at Eco-Bean, we like to swim against the stream. That's why getting into the coffee trade makes so much sense; it's not trendy anymore." - Nick Fothergill, Managing Director and cofounder

By May 1st all tea will be phased out of the Eco-Cha store, coffee sales will be introduced on April 5th.

Instead of welcoming fresh teas from this year's Spring Harvest, we will be offering coffee that is definitely not from Taiwan. We don't actually know much about where it's from, but we've been assured that it's really good. Our remaining stock of tea will be used for making Bubble Tea at a local shop, because we sure won't be drinking it.

Being based in Taiwan and visiting tea farms daily, was really great for sourcing excellent quality tea and maintaining long-lasting friendships with our farmers, but it was really time consuming. The hardest part was having to drink so many cups of tea! 

In this modern, connected world, we can source coffee from anywhere we want, without even having to taste it. 

We wouldn't have been able to do this without you, our customers and we thank you for your support and loyalty over the years. We're sure you'll stick with us on this journey and make Eco-Bean even better than Eco-Cha. We believe that in time you will come to agree — coffee is just better than tea.





13 Responses

Nikolai
Nikolai

April 01, 2016

Nice!
But,it is only nice if the coffee will be the freshest,and it dies in a week after roasting,and tastes pretty much like most coffees out there,but,if you will do your best and fresh with the coffee,I will buy it!)

Laurence
Laurence

April 01, 2016

Hahahahaa. This got me so wound up and angry…then I kept reading. Well done, you got me real good there guys. Best wishes, Laurence (in the UK), tea lover :)

Matt Stefan
Matt Stefan

April 01, 2016

HAHAHAHA! Oh my gods you guys are hysterical. But I just have one question… What is this coffee you speak of? Some sort of inferior tea?

kitty
kitty

April 01, 2016

Bwahaha! Awesome!

Cambridge Naturals
Cambridge Naturals

April 01, 2016

Hilarious!

Matthew Murphy-Dyson
Matthew Murphy-Dyson

April 01, 2016

I would like 1 pound of coffee please.

Martin von Haselberg
Martin von Haselberg

April 01, 2016

yeah, right. hilarious!

Gary Cheng
Gary Cheng

April 01, 2016

Pretty nice April 1st fool day joke! Nice try.:-)

Jo
Jo

April 01, 2016

I know this is April Fools

Raymond
Raymond

April 01, 2016

Hi there,

You should have made an Eco-Bean Coffee Club “Join Now” button.

Best regards,

Raymond

Juno Hsu
Juno Hsu

April 01, 2016

Happy Fool’s Day?

Marcin
Marcin

April 01, 2016

LOL. You got me until I saw the logo and “Because coffee’s just better”. I thought you were expanding. :D

Michael
Michael

April 01, 2016

You guys are hilarious.

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