Introducing 'Promote Sustainability - Get Great Tea' The Eco-Cha Indiegogo Campaign
We’re really happy to release this news. We’ve just launched an Indigogo campaign aimed at supporting the traditional, small-scale tea industry in Taiwan.
Mr. Lin went from a self-run local farm to large-scale tea cultivation, and is now returning to his family land to grow organic tea and cure it in his home factory.
The goal of this campaign is to purchase Mr. Lin’s inaugural harvest and make it available exclusively to the backers. We’ll also produce a video documentary on the entire process of setting up this farm, from inspection and certification to harvest and processing.
Please have a look at the video, which explains everything in detail, and has some great shots of tea making!
There are lots of different perks available from a sample of the tea all the way to a week long tour of Taiwan’s tea country.
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The medium oxidized leaves have undergone extensive, repeated roastings that have resulted in a very balanced, integrated character. The initial steepings offer a freshly cut wood aroma with a toasted nutty flavor. This proceeds to open up into a sweeter, more complex profile that is strikingly reminiscent of roasted winter vegetables, including parsnip, caramelized onion and butternut squash.
Mr. Zhang's father cultivated tea on their homesteaded land in Xiaobantian, on the southside of Lugu Township, where he grew up in the midst of traditional tea making. At 20 something, he decided to embody his local tradition by clearing land to cultivate his own plot of tea. For the last 20 years, he has managed his own humble, privately owned plot of tea. Throughout this period, he also acquired seasonal work in tea factories in Lugu, Shanlinxi, Alishan, Fanzaitian, and Lishan. In a word, he learned the ropes of tea making in a comprehensive way, like most tea farmers of his generation. Lugu hosts the highest concentration of tea makers in Taiwan, and is a hub of specialty tea making culture.