FREE GLOBAL SHIPPING ON ORDERS $35 OR MORE.

New Eco-Cha Labels. Same Great Tea!

July 07, 2015

We've gotten a lot of great feedback through emails, social media, and in person. We love that you've had a chance to voice your opinions about pretty much every aspect of Eco-Cha.

Here are the conclusions we made based on some of the feedback we got about our packaging:

  • The subtle color palette is limited. 
  • Not enough contrast on some of the labels making the text hard to read.
  • The type size is too small on the medium and small boxes. 
  • Update the information provided on the boxes. 

The best thing about working for a small startup is the ability to really listen to our customers and act fast. We decided that with some slight changes we could address some of this feedback and make our packaging even better. 

Color Theories

Initially the concept for our label color palette was that the label colors reflected the color of the brewed tea. This is a great concept and some of our customers really appreciated it. However, given that a large amount of our tea is unroasted oolong tea this left the color palette fairly limited and the color of brewed, unroasted oolong is so subtle the result was a very pale yellow.

By broadening the spectrum of color and including brighter shades we are now open to representing not just the different roast of each tea, but the general character of the tea. In some cases, such as Dong Ding Oolong, we've chosen a rich dark, blue to represent the bold roasted flavors. Whereas for Four Seasons Spring Oolong we've chosen a fresh, lighter green shade.

Wait a minute... isn't that just the same as the labels you had before but just different colors?

Yes, and no. Some of our unroasted teas have similar characteristics so it makes sense to group them together. Like Tsui Yu Jade Oolong and Shan Lin Xi High Mountain Oolong Tea, but some of our teas such as Da Yu Ling are quite different in character to the other unroasted Oolongs and with our new color palette we can highlight those differences by choosing a different label color.

Contrast Counts

The colors we've added are more vibrant which helps solve the problem we were having with the color contrast of the type. 

Size Matters (type size)

This seems like an obvious fix. Just make the type bigger... This works to a point and then the label gets crowded and becomes hard to read. Using the feedback that we got about what is important to our customers we were able to refine the information on the label. For example, we found that the degree of the roast was not super important to most people, whereas many of you asked for brewing tips on the label. Of course, you'll still find important information like harvest method, region, elevation, and season. 

So after a lot of time spent adjusting things we ended up with a layout that has all the important information, that's not too crowded and is easy to read.

Here is a sneak peak at the finished result.

Let us know what you think and if you like the new labels! 

 

 





Leave a comment

Comments will be approved before showing up.


Also in News

Eco-Cha Tea Club: Honey Oolong Tea Tasting Notes
Eco-Cha Tea Club: Honey Oolong Tea Tasting Notes

August 12, 2018

The extensive oxidation and minimal roasting offer a flavor profile that has the rich, density of Small Leaf Black Tea while still maintaining enough freshness to give it complexity and vibrancy. Sweet, ripe fruity notes balanced by mildly astringent nutty/woody tones. Add to this an unmistakeable honey essence in both the aroma and on the palate. It's a proper Oolong in its complexity, and a signature bug-bitten batch of tea.

View full article →

Eco-Cha Tea Club: Honey Oolong Tea
Eco-Cha Tea Club: Honey Oolong Tea

August 07, 2018

A mom, dad, and son team manage their small family farm and process their crops on their own. And the recent spring harvest offered the pleasant surprise of one day's harvest turning out to be Honey Oolong. This name is properly used when the flavor of the tea has a distinct honey character that results from the Green Leafhopper working its magic. The Leafhopper (jacobiasca formosana) is a tiny green bug that likes to feed on the sap of the tender new leaf buds.

View full article →

Harvesting Loose-Leaf Tea: Machine-Clipped VS. Hand-Picked
Harvesting Loose-Leaf Tea: Machine-Clipped VS. Hand-Picked

August 04, 2018

As the specialty tea industry rapidly gains popularity around the world, topics like this one are increasingly mentioned in blogposts, newsfeeds, and on social media platforms. Unfortunately, this type of commentary is mostly hearsay, and lacks objectivity. It was just such a post that recently prompted us to offer a more thorough perspective from the industry here in Taiwan.

View full article →