Eco-Cha's INDIEGOGO Campaign Documentary Film Release!
Dear Supporters of our "Promote Sustainability — Get Great Tea" campaign,
We sincerely thank you for your patience and understanding regarding the production of the documentary film that we promised you. It's taken us much longer than we initially thought, but we are now able to fulfill our promise. We can now present you with a short film that documents the organic certification of Mr. Lin's newly established tea farm and our cooperation with him in purchasing the entire inaugural harvest. The film also provides an overview of tea production in Taiwan, and a portrayal of why this is a prototypical case of sustainability in the local industry.
We hope that you enjoy experiencing the story in video, with faces and voices to go with the names and facts, and find the overall content meaningful and informative. We also hope that this film will inspire a new trend of local artisans recognizing the value of their resources and skills in providing a specialty product while implementing sustainable farming and production methods.
This film is a direct extension of our sourcing director Andy Kincart's MBA thesis that he completed exactly one year ago, titled "Sustaining The Product Value And Quality In A Growth Industry: Case Study Of Traditional Taiwan Tea". So suffice it to say that Andy is feeling a new sense of accomplishment in his personal response to the local Taiwan tea culture that has slowly but surely directed his life path over the last 25 years.
Without further ado, we are proud to present Taiwanese Oolong Tea: A Thriving Tradition
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The medium oxidized leaves have undergone extensive, repeated roastings that have resulted in a very balanced, integrated character. The initial steepings offer a freshly cut wood aroma with a toasted nutty flavor. This proceeds to open up into a sweeter, more complex profile that is strikingly reminiscent of roasted winter vegetables, including parsnip, caramelized onion and butternut squash.
Mr. Zhang's father cultivated tea on their homesteaded land in Xiaobantian, on the southside of Lugu Township, where he grew up in the midst of traditional tea making. At 20 something, he decided to embody his local tradition by clearing land to cultivate his own plot of tea. For the last 20 years, he has managed his own humble, privately owned plot of tea. Throughout this period, he also acquired seasonal work in tea factories in Lugu, Shanlinxi, Alishan, Fanzaitian, and Lishan. In a word, he learned the ropes of tea making in a comprehensive way, like most tea farmers of his generation. Lugu hosts the highest concentration of tea makers in Taiwan, and is a hub of specialty tea making culture.