Dear Supporters of our "Promote Sustainability — Get Great Tea" campaign,
We sincerely thank you for your patience and understanding regarding the production of the documentary film that we promised you. It's taken us much longer than we initially thought, but we are now able to fulfill our promise. We can now present you with a short film that documents the organic certification of Mr. Lin's newly established tea farm and our cooperation with him in purchasing the entire inaugural harvest. The film also provides an overview of tea production in Taiwan, and a portrayal of why this is a prototypical case of sustainability in the local industry.
We hope that you enjoy experiencing the story in video, with faces and voices to go with the names and facts, and find the overall content meaningful and informative. We also hope that this film will inspire a new trend of local artisans recognizing the value of their resources and skills in providing a specialty product while implementing sustainable farming and production methods.
This film is a direct extension of our sourcing director Andy Kincart's MBA thesis that he completed exactly one year ago, titled "Sustaining The Product Value And Quality In A Growth Industry: Case Study Of Traditional Taiwan Tea". So suffice it to say that Andy is feeling a new sense of accomplishment in his personal response to the local Taiwan tea culture that has slowly but surely directed his life path over the last 25 years.
Without further ado, we are proud to present Taiwanese Oolong Tea: A Thriving Tradition
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Red Oolong offers a smooth, balanced, mildly sweet, rich but not quite bold flavor profile, with elements of fruit compote, pumpkin pie, and a hint of dried flowers. This ultra-friendly character, combined with the fact that almost all Red Oolong is cultivated naturally on the southeast coast of Taiwan, facing the wide open Pacific, which reminds a North American of Washington State or British Columbia, is no wonder why it is rapidly gaining popularity on the international market. Once again, Taiwan leads the way in Oolong Tea innovation!