Dear Supporters of our "Promote Sustainability — Get Great Tea" campaign,
We sincerely thank you for your patience and understanding regarding the production of the documentary film that we promised you. It's taken us much longer than we initially thought, but we are now able to fulfill our promise. We can now present you with a short film that documents the organic certification of Mr. Lin's newly established tea farm and our cooperation with him in purchasing the entire inaugural harvest. The film also provides an overview of tea production in Taiwan, and a portrayal of why this is a prototypical case of sustainability in the local industry.
We hope that you enjoy experiencing the story in video, with faces and voices to go with the names and facts, and find the overall content meaningful and informative. We also hope that this film will inspire a new trend of local artisans recognizing the value of their resources and skills in providing a specialty product while implementing sustainable farming and production methods.
This film is a direct extension of our sourcing director Andy Kincart's MBA thesis that he completed exactly one year ago, titled "Sustaining The Product Value And Quality In A Growth Industry: Case Study Of Traditional Taiwan Tea". So suffice it to say that Andy is feeling a new sense of accomplishment in his personal response to the local Taiwan tea culture that has slowly but surely directed his life path over the last 25 years.
Without further ado, we are proud to present Taiwanese Oolong Tea: A Thriving Tradition
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The most commonly referred to trait in Leafhopper Tea is a honey-essence note in the fragrance as well as the flavor profile. This hint of honey varies greatly from batch to batch of "bug bitten tea", as it is also referred to locally. But the most general characteristic of this tea type is its bold complexity of aroma and flavor. It simply has a substance that clearly distinguishes it from a standard High Mountain Tea.
Above we see a local tea picker turning in freshly picked leaves to be weighed and recorded for commission. These new-growth, tender leaves were harvested on a beautiful sunny day at about 1500 meters elevation in the Shan Lin Xi tea growing region in southern Nantou County, central Taiwan.
Our expressed intention in sharing this batch of tea is to offer Eco-Cha Tea Club members a chance to experience the original unroasted flavor profile of a tea type that, in the local Taiwanese dialect, is simply called "Leafhopper Tea".