Every year, we compile sales data to understand what our customers are drinking, loving, and reordering. The 2025 rankings reveal a clear pattern: Taiwan’s High Mountain Oolong Teas continue to lead the way. From floral Alishan to buttery Jin Xuan, consumers are seeking fresh vibrant flavor profiles, traceable origin, and singular batch craftsmanship.
Below is a breakdown of this year’s Top 10 Best-Sellers and what makes each one special.
1. Alishan High Mountain Jin Xuan Oolong Tea
Taking the top spot in 2025 is our Alishan High Mountain Jin Xuan Oolong, a creamy, buttery cultivar grown at elevations around 1,000 meters in the Alishan region. The “Jin Xuan” Tai Cha #12 cultivar is famous for its natural milky notes — and customers continue to respond to that flavor profile. Especially the Jin Xuan tea that is produced in the mid-elevation Alishan region delivers a silky mouthfeel, soft floral aroma, and lingering sweetness that makes it highly accessible even for beginners. Its dominance in this year’s rankings reflects the global rise in appreciation for smooth, low-astringency teas that offer comfort and approachability without sacrificing terroir.
2. Alishan High Mountain Oolong Tea
Alishan appears twice in the top two spots, underscoring its reputation as one of Taiwan’s most iconic tea producing regions. Unlike the Jin Xuan cultivar, the Alishan High Mountain Oolong in second place is made from the Qing Xin Oolong cultivar, prized for floral complexity and elegant structure. Customers often describe it as “clean,” “orchid-like,” and “uplifting.” Its sustained popularity reflects the trend toward premium High Mountain teas that deliver both daily drinkability and competition-level aromatics. This tea attracts seasoned drinkers who want nuanced high-elevation character and first-time buyers seeking a trustworthy benchmark.
3. Shan Lin Xi High Mountain Oolong Tea
In third place, Shan Lin Xi High Mountain Oolong offers a cooler-climate, mist shrouded expression of a High Mountain terroir. Located in central Taiwan at elevations ranging from 1,200 to 1,800 meters, Shan Lin Xi is known for its full-bodied flavor and softer yet richer aromatics. It has a deep forest character with a subtle complex finish. Many customers express appreciation for its herbal complexity and substantial mouthfeel. Its rise this year reflects a growing interest in discovering single-origin micro-regions rather than the more pronounced and recognizable high mountain tea profiles. Tea enthusiasts recognize Shan Lin Xi as a connoisseur’s favorite, and it remains one of the most reordered teas in our catalog.
4. Jin Xuan Oolong Tea
While Alishan Jin Xuan claims first place, our lower elevation Jin Xuan Oolong from the historical Songboling tea growing region still makes fourth—evidence that the cultivar itself has universal appeal. Many customers enjoy this version as an everyday creamy Oolong that offers excellent value. With subtle milkiness, mild body, and easy brewing, Jin Xuan serves as a gateway for newbies to whole leaf Oolong Tea or for seasoned drinkers who want an effortless daily cup. The cultivar’s versatility—drinkable hot, iced, or cold-brewed—adds to its broad popularity across markets.
5. Bi Luo Chun Green Tea
The first non-Oolong in the lineup is Bi Luo Chun Green Tea, a substantial early spring Green Tea from Sanxia District in Taipei, Taiwan. Customers love it for its brisk freshness, sweet-savory balance, and vegetal aroma. Plucked when still very young and tender — Bi Luo Chun offers a vibrant flavor and a refreshing finish. Its strong performance in 2025 suggests a growing interest in a pure Green Tea character with substance and complexity.
6. Li Shan High Mountain Oolong Tea
Li Shan is Taiwan’s highest elevation tea growing region. The climate at 1800-2500m elevation results in slower leaf growth with high concentration of aromatic compounds. This is mainly due to the extreme diurnal temperature variation at these elevations. Customers often describe Li Shan High Mountain Oolong as ethereal, elegant, and long-lasting in the cup. It ranks sixth due to its premium pricing and small-batch availability, but among connoisseurs it remains a top choice. Its presence on the list highlights the continued global fascination with ultra-high mountain Taiwanese teas.
7. Dong Ding Oolong Tea
Historically, Taiwan's most renowned Oolong — Dong Ding Oolong Tea brings tradition to the list. Unlike lightly-oxidized, unroasted High Mountain Tea, Dong Ding Oolong is extensively oxidized and significantly roasted — resulting in caramel, toasted grains, and dried fruit notes. The aromatic and flavor profiles of Dong Ding Oolong stand alone in their complexity and richness. It's arguably the most satisfying brew that Taiwan produces. Its strong ranking reflects a balanced market: while fresh High Mountain teas dominate, traditionally cured and roasted Taiwanese Oolong is far from forgotten. And we quietly watch and wait for the consumer to mature in its taste, slowly becoming aware of this cultural gem.
8. Eco-Farmed Four Seasons Spring Oolong Tea
Our Four Seasons Spring cultivar from a certified organic farm offers bright floral aromatics and affordability, making it a popular everyday tea. Eco-farmed cultivation practices resonate with environmentally conscious customers and add transparency to farming methods. Because it performs well in both hot brewing and cold brewing, our Eco-Farmed Four Seasons Spring Oolong sees higher summertime consumption as well. Its accessibility, sustainability, and versatility explain its reliable position in the top 10.
9. Jasmine Flower Green Tea
Jasmine Flower Green Tea brings a flower tea blend into the best-seller lineup. Made by scenting green tea with fresh jasmine blossoms, this tea appeals to drinkers looking for elegance and fragrance without bitterness. Many customers brew jasmine tea for iced tea, especially during warm months. Its presence in the top 10 confirms that scented teas serve as a bridge between herbal tisane/tea drinkers and specialty tea.
10. Eco-Farmed GABA Oolong Tea
Rounding out the list is Eco-Farmed GABA Oolong, processed in an oxygen-free environment to increase natural gamma-aminobutyric acid concentration. GABA teas have gained attention among wellness-focused consumers for their health-promoting and calming effects. This tea delivers fruity depth, unique processing story, and sustainable farming — a trio that increasingly matters to modern buyers.
Final Thoughts
The 2025 bestseller list provides a clear takeaway: Taiwan’s High Mountain Oolongs remain unmatched in global appeal. Yet within that category, customers are exploring new cultivars, micro-regions, and processing styles—from creamy Jin Xuan to the refined tradition of Dong Ding Oolong. At the same time, greener and aromatized teas are maintaining strong niche followings, especially among wellness-driven and casual tea drinkers.
Whether you’re new to Taiwanese tea or deep into your tasting journey, this year’s rankings offer a roadmap for what the world is brewing—and why Taiwan continues to set the standard for artisanal Oolong Tea.
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